Trifecta Collaborative’s Principals and Founders, Kelly Donhue and Katie Alessi, are featured in the February issue of ARCHITECT New York State. In the article, “Making the Shift – Including Proactive Marketing in Your Reactive Strategy,” they share insights on how architecture firms can rethink their marketing approach, shifting from a primarily reactive mindset to a more intentional, proactive strategy that supports long-term growth and visibility.

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