Intentional Visibility
Amplify Your Projects Elevate Your Expertise Tell Your Story Shape Your Impact
Who We AreWe Know the Built Environment – Inside and Out.
We’re a women-owned marketing and PR agency built for the AEC world. Our approach, Intentional Visibility, blends strategy, creativity, and deep industry expertise to position your firm for meaningful growth and recognition and to stand out in a competitive market.
Whether you’re launching a bold new brand, entering a new market, or just need to get noticed, we’re your strategic partner.
What We DoMarketing Built for Designers, Engineers, & Builders
We craft smart, strategic marketing and PR for firms that enrich the built environment – buildings, brands, and legacies. With extensive AEC knowledge and a creative edge, we help your firm lead the conversation and win more work.
Marketing & Strategy
We help AEC firms uncover what makes them distinct and build strategies that position them for lasting growth. From brand discovery to campaign execution, we align marketing efforts with your business goals.
- Brand & Marketing Discovery Sessions
- Differentiator & Messaging Frameworks
- Campaign Strategy + Execution
- Digital + Print Advertising
- Social Media – Paid + Organic
- Email Marketing + Automation
- Event Planning + Promotion
- Strategic Proposal + Interview Prep
PR & Communications
Your reputation is your advantage. We shape and share your story through tailored PR, media relations, and communications strategies that elevate your voice and connect you with the audiences that matter.
- Press Outreach + Media Relations
- Thought Leadership
- Internal & External Communications
- Community Campaigns
- Media Coaching + Prep
The Creative EconomyThe Right Team. Every Time.
Behind every big idea is a bold, brilliant team. At Trifecta, we tap into a trusted network of AEC graphic designers, storytellers, strategists, and subject-matter creatives to assemble the perfect lineup for your project.
Think of it as the creative economy in action: dozens of collaborators, handpicked and purpose-built, to elevate your brand with precision, speed, and style.
From visual storytelling to technical copywriting, cinematic sizzle reels to high-performance digital campaigns, we bring in the right people at the right time to make your vision impossible to ignore.
We’re not an agency with a one-size-fits-all model. We’re a curated collective built for the way the AEC industry actually works.
Meet the TeamBig Ideas. Personal Touch.
We’re energized, agile, and all in. You’ll work directly with the principals and get a customized team for every challenge.
Katie Alessi
Principal & Marketing Director
A connector of brands, ideas, and people.
Katie uses strategy and insight to turn AEC expertise into unstoppable momentum.
Kelly Donahue
Principal & Communications Director
A builder of reputations and narratives that stick.
Kelly guides complex communications with clarity, creativity, and heart.
Insights & UpdatesFrom the Field and Beyond
From Groundbreaking to Headlines: Getting Your Work the Spotlight it Deserves
Let’s be real: in the AEC world, we spend years obsessing over RFI responses, value engineering, and whether that one specific cladding will actually show up on site. But once the ribbon is cut and the punch list is (finally) cleared, what’s next? If your project...
Featured in AIA New York State Magazine
Trifecta Collaborative’s Principals and Founders, Kelly Donhue and Katie Alessi, are featured in the February issue of ARCHITECT New York State. In the article, “Making the Shift – Including Proactive Marketing in Your Reactive Strategy,” they share insights on how...